#Do not delay the visiting to the dentist
We started and prepared a whole marketing conception, defined and focused on the target group and the main communication channels. We used the whole source of services, we offer, to advertise the dental office and its practice. We created an reputation of Dr. Mladen Kambov, as a great specialist and attracted and keeped the potential clients. Compared with the high competition that was a bit of a challenge.
##The trust is a vital part of the work To provoked the interest and to earn the patients`s trust we relied on a tactic of educating the potential clients and presenting details about the practice of Dr. Kambov. We created a website, which presents the services and some specific parts of his job. We filmed a series of video materials and prepared some PR articles. We also used an online advertising, advertising in the social networks and establishing a lot of partnerships with some of the most visiting health portals in Bulgaria.
Technologies in a favour of the patient
We integrated a special software for SMS notification of the patients and online system for covering their private treatment to optimized the work process of the the dental office and to create a commitment from the patients.
The good conception is a guarantee for success
In the developing of the marketing strategy, we were flexible in the way of the presenting the service and the using of the communication channels . We managed to attract a rising number of loyal patients, thanks to the proper combination of a useful website, educating video materials, integrated software, facebook games and PR articles.
High quality and attention to every detail
Compared with the time, when we just had started working on the project, the dental office managed to develop to a dental clinic with a crew of high qualified specilast and modern dental equipments.
The raising number of the new patiens and keeping of the present one, allowed the dental office to develop and to offer a modern stomatology service to a lot more pations.
We continue to keep working on the marketing and the business developing of the dental clinic.dentalclinic.bg
We used a combination of all commucation channels. This defined the way we promote the webiste ove the Internet. We relied on a combination between the website, blog and Facebook page with valuable for the patients content and slogans.
The SEO optimization of the website took a vital place in the strategy of the promotion of dr.Kambov`s practice.
The structure of the webiste has been created in a way that will allow us to make easily changes in the future. In the time, while we was working on the project we changed the structure and the vision of the website three times, until we found the best design, which will be the most attractive for the visitors.
Following the information from the analyses about the behaviour of the visitors on the website, we managed to achieve excellent results with an well–planned advertising budget.
We created an online dental database, to engage in long-term part the patients and to increase not just their confidence in the service, but their loyalty, too. The online medical database allows everyone to check out the progress of his treatment, to plan the future screenings and dental procedures that folllow. We predicted the option the online databates to be not just personal, but also family. The family dental database successfully combined the effect of the new innovations ,increasing the motivation and the discipline of the patients.
Online videos are a succesful way for communication with the people that are interested in their health. The large number of video materials on varius topics allowed us to promote them regularity and to keep the high interest to the service.