We made the company a leader on the market
We had to find the righ combination from tools that will attract more real clients to achieve our main goal – to create a completed brand and to made the company a leader in the newly found niche of interior design services. The challenge in our work on the project was not only in the promotion of the company, but also in the advertising of the service as itself. The first research that we performed showed us that there is a low searcing quares and a moderate competition in this field.
Planning and had working
We focused on the presentation of the service in an attractive and understandable way. The most of our part was focused to show to the potential clients what they will get, relying on the professionals in "Acherno" for their interior design. We changed the content and the design of the website few times, to follow the growing of the company and the expanding of the portfolio. The planning and the managing of the advertising campaigns also showed the changes not only in the company, but also what the clients of the service desire.
Show to the world what you can
We filmed a few videos, that showed the process of creating the project for interior design and its realization. The videos highlighted the benefits of using experts in the interior design and the service at all. The videos was the first step of many PR articles and advertising of the service in the social networks. The digital marketing helped us to underlined on the strong side and the advantages of the experts of interior design in "Acherno" and to provoke the people to use the service.
Effective at work
With the intergrating of the specific software we managed to optimize the working process, the working of the designers and to put to minimum the possibility of any mistakes.
To create a brand
The good planning and the precise work on the project guarantee the maxmium effectivity for each of the services, we offer. We managed to present "Acherno" as a professionals, on whose the clients can trust about the idea, the repairing process, choosing the furnished and the hard working, which follows the successful end of the assignment.
The results came with no delay – thanks to the overall working on the advertising of the company and its activity, in the moment the company is one of the leaders in this sector with equal search quares in its branded keyword compared with "interior design".acherno.com
The whole conception for the digital marketing strategy of Acherno was built on the idea to be in a long term plan. It had to be enought flexible and effective for a start – up workshop, but also to be appropriate for a serious company, leader in the sector of the interior design services.
We prediced the option to change the structure and the content of the web site easily and frequently. We decided that we should make changes depending on the behavior and the reactions of the clients, because of the lack of information and the low popularity of the service.
All of the programs and applications are integrated in a way to achieve full optimization of the working processes, the file transter and the client`s servicing. The process of developing and integrating the system "Digital Asset Managment", the perodical synchronization and the back up of information, guarantee reliability and reduces to minimum the option of any wrong comands in the system.
We decided to rely on a stretegy for a massive advertising campaign, which will attract more potential customers. The relatively high price for a customer conversion and the specific customer behavior in acquiring the service – once a time, determined the need to focus on the high effective advertising channels and slogans.
One of the main rules in our work is that only the precise targeting is the successful way for making right decisions.
One of the videos that we created provoked a quite of interest and after the advertising campaign was done it had reached a lot of potential costumers and was watched from over 400 people. Another video material, which we made for 'Acherno' has been already seen from over 15 000 people.