Music, talent and hard working
We created a website that will impresses with its style and to differ from the cliches in this field. We chose the design to be modern, clean and prime, but not simple. In the center of our work was Viktor Ilieff and his work.
It took a lot of time to collect and arrange the information. Together with the conductor we created the concept of the content of the website and the main slogans of the articles.
We predicted the implemention of lot of multimedia products that will diversify the huge amount of content. The professional captured images and video materials, were the best way to present the repertoire of Viktor Ilieff. We spent a special attention on the presentation of the orchestra, leaded by Viktor Ilieff, and his participation on the international scenes.
A different point of view
The leading point of view in our work is the principle that every client should get the best from our work. We do not use default templates, but our own, which do not have any restrictions in the design or the functionality. Thanks of the individual method of working and the extensive work we guarantee not only an attractive and catchy online presence, but also a miximum effectivity from our work.
For us the website is a tool for attracting more clients and sales, which has a pre-set target and life. Our experience showes us that the website effectivity or life is no more than 2 to 5 yeards. After this period it needs to be re-designed, because of the new technologies and the actions of the competitors.
The whole conception for the digital marketing of the conductor and composer Viktor Ilieff was oriented to the target group and its expectations. We have to act quite innovative, because of the specific target group – a small number of professionals in the classical music in Europe and in the world at all. We planned and accomplished a strategy that will impresses people and it is different from the mass presentations of composers and conductors.
The main part of the presentation of Viktor Ilieff was the creaating of the audio and video materials. The best way to present an artist is the honestly first-person sharing of his work. This is why the significant part of the video materials had been taken from the first-person story of the conductor and his personal successes and what he thinks about his art.