A provocative presenting
We had to be creative and to suggset a provocative vission, which will distinguish “Beautiful Smile” among the other dental offices and will present the trivial service in a new interesting way.We created a conception for a special photo session, a creative content and for a coordinating of the whole process. The photo session had to original, without bein boring and too far away from the dental services at all.
Clear requirements about the brand positioning
In the start of our work on the project the client put a clear requirements about the brand positioning on the market and how the service will be presented. In the base of the whole marketing campaign we put the focus on the provacative vision. Our job was to meet the expectations in the best way and in the same to took into account the low budget of the project.
Things that work
During our longstanding work on different types of marketing projects we have gained a big experience in appraising the effectivity of a variable activities and channels, dependingly on the strategic targets for a business development. In the work together with the clients we share our know-how and we can give a concrete proposals for what will be the most effective strategy, depending of the type of the business, the competitors and the previous planned targets. Thanks to all of this we can protect you from an uncalled-for expenses and optimize the budget for advertising.
The advertising photo session, which we performed, was the basis of the digital marketing strategy of the dental service of "Beautiful smile”. We created the intial creative vision, which had to be in unison with the preliminary targets on the project: /webto craete a new vision of the dental office and to show a different attitude to the service.
During the creation of the website we took into account a few major requirements – to be modern, to be under the idea to be provocative and to be with a responsible design – to be developed for a different mobile devices and in same time to load fast and to work equally well on a different operation systems.