Looking for informative patients
We started with a simple website, with the purpose to get the visitors well-known with the practice of dr. Kambov. In the first version of the website the content and the images showed the working process in the dental office of dr. Kambov. Our goal was the patients to get well-known with his work, before they had even made an appointment.
We chose to present the separeted services in a way, which focused on the results from the treatment. That was in unison with the idea of the website - to be informative, with a lot of interesting and valuable for the visitors content and in the same time to cover all of the requirements for an excellent SEO optimization.
Easy changes and actualization of the website
The structure of the webiste has been created in a way that will allow us to make easily changes in the future. In the time, while we was working on the project we changed the structure and the vision of the website three times, until we found the best design, which will be the most attractive for the visitors. For us it was very important every potential client, who is browsing the website, to be provoked to read or to watch all of the useful for his health materials and to call or to visit the dr.Kambov`s dental office.
We rounded up the content of the website with articles in the blog, where we have regularly published useful information and specific articles on a concrete topics.
A different point of view
The leading point of view in our work is the principle that every client should get the best from our work. We do not use default templates, but our own, which do not have any restrictions in the design or the functionality. Thanks of the individual method of working and the extensive work we guarantee not only an attractive and catchy online presence, but also a miximum effectivity from our work.
For us the website is a tool for attracting more clients and sales, which has a pre-set target and life. Our experience showes us that the website effectivity or life is no more than 2 to 5 yeards. After this period it needs to be re-designed, because of the new technologies and the actions of the competitors.
We used a combination of all commucation channels. This defined the way we promote the webiste ove the Internet. We relied on a combination between the website, blog and Facebook page with valuable for the patients content and slogans.
The SEO optimization of the website took a vital place in the strategy of the promotion of dr.Kambov`s practice.
Following the information from the analyses about the behaviour of the visitors on the website, we managed to achieve excellent results with an well–planned advertising budget.
We created an online dental database, to engage in long-term part the patients and to increase not just their confidence in the service, but their loyalty, too. The online medical database allows everyone to check out the progress of his treatment, to plan the future screenings and dental procedures that folllow. We predicted the option the online databates to be not just personal, but also family. The family dental database successfully combined the effect of the new innovations ,increasing the motivation and the discipline of the patients.
Online videos are a succesful way for communication with the people that are interested in their health. The large number of video materials on varius topics allowed us to promote them regularity and to keep the high interest to the service.