Long-term relationships and engagement
The social networks were a suitable platform for informing and educating the patients of dr. Kambov. The presence there was very well targeted to the right audience. The information, images and the video materials in Facebook had a complementary role to the website, the blog and the social network succesfuly became the major channel for communication and keeping the high interest among the patients.
We were looking for a long-term relationships and high engagement. Without any bounght fans and relying only on the voluntarily participation we provoked the people by themselves to like the page. We published an interesting materials and soon the page has been liked by over 2000 people.
Guess the filling
One of the wining decisions was the creation of the series of games called “Guess the filling”. The games did not only keep the interes of the Facebook fans in a funny and interesting way, but also let us published pictures showing the precise work and the excellent results from the practice of dr. Kambov. Thanks to the campaign, we increased the credence on the work of dr. Kambov and developed a well-known brand on a high profesional level and to expand the range of potential clients.
We used a combination of all commucation channels. This defined the way we promote the webiste ove the Internet. We relied on a combination between the website, blog and Facebook page with valuable for the patients content and slogans.
The SEO optimization of the website took a vital place in the strategy of the promotion of dr.Kambov`s practice.
The structure of the webiste has been created in a way that will allow us to make easily changes in the future. In the time, while we was working on the project we changed the structure and the vision of the website three times, until we found the best design, which will be the most attractive for the visitors.
Following the information from the analyses about the behaviour of the visitors on the website, we managed to achieve excellent results with an well–planned advertising budget.
We created an online dental database, to engage in long-term part the patients and to increase not just their confidence in the service, but their loyalty, too. The online medical database allows everyone to check out the progress of his treatment, to plan the future screenings and dental procedures that folllow. We predicted the option the online databates to be not just personal, but also family. The family dental database successfully combined the effect of the new innovations ,increasing the motivation and the discipline of the patients.
Online videos are a succesful way for communication with the people that are interested in their health. The large number of video materials on varius topics allowed us to promote them regularity and to keep the high interest to the service.