A professionalism that creates a confidence in the services
The multimedia projects, which we created for dr. Kambov are singnificantly useful when they are performed in the proper way. The first video material that we filmed, to check what is the interest in such kind of presence of the service was about the benefits from the oral hygiena, and it was watched by 17 000 visitors. After we convicted in the benefits of the first video, we planned and filmed series of thematic videos, which attracted more clients, found out in the videos a solution for their problems.
Online videos are a succesful way for communication with the people that are interested in their health. Thanks to them we managed to short the distance, presented the professionalism of the practice of dr. Kambov and created a confidence in his skills, as an expert.
Series of thematic videos
The large number of video material on a varius topics allowed us to promote them regularity and to keep the high interest to the service. The meet the preliminary expectations, the videos had to show the professionalism of dr. Kambov and to inspire confidence in his work. This obligated us to filmed and montaged the material proffesional, using the appropriate equipment. The extra challenge was to filmed in the real working environment and to present his ordinary dental office and the practice of dr. Kambov in a modern and interesting way.
There are things you tell with words, you have to see them
One picture showes more than 1000 words and the good video shows more than 1000 pictures. This is exactly where the power of a multimedia marketing hides. The time when the most important thing for the internet presence were only the web-design and the content of the website is over. The influence of the video clips and the short movies is huge and when they are adapted to the marketing strategy and advertised in the right way this inevitably leads in attracting more clients.
We have the self-convidence that we know how to create video clips that not only will show your business in the best way, but also creates emotions and turn out your clients into fans of your product of service.
We used a combination of all commucation channels. This defined the way we promote the webiste ove the Internet. We relied on a combination between the website, blog and Facebook page with valuable for the patients content and slogans.
The SEO optimization of the website took a vital place in the strategy of the promotion of dr.Kambov`s practice.
The structure of the webiste has been created in a way that will allow us to make easily changes in the future. In the time, while we was working on the project we changed the structure and the vision of the website three times, until we found the best design, which will be the most attractive for the visitors.
Following the information from the analyses about the behaviour of the visitors on the website, we managed to achieve excellent results with an well–planned advertising budget.
We created an online dental database, to engage in long-term part the patients and to increase not just their confidence in the service, but their loyalty, too. The online medical database allows everyone to check out the progress of his treatment, to plan the future screenings and dental procedures that folllow. We predicted the option the online databates to be not just personal, but also family. The family dental database successfully combined the effect of the new innovations ,increasing the motivation and the discipline of the patients.