Professionalism and paying attention to every detail.
We used a combination of all commucation channels. This defined the way we promote the webiste ove the Internet. We relied on a combination between the website, blog and Facebook page with valuable for the patients content and slogans.
The wed design had to be as precise and stylish, as the services we want to promote. Our goal was to achieved a valuable long-term result and to gained loyal patients and clients, not just fast, short-term effect.
Creating an informated and educated patients
We focused the whole campaign on the informing and education the potential and real patients using series of niche articles and video materials. All of the texts and videos presented in a tight and relatively conservative way the skills of dr. Kambov and his dental services, which he offers and inspired confidence in his skills and professionalism.
Things that work
During our longstanding work on different types of marketing projects we have gained a big experience in appraising the effectivity of a variable activities and channels, dependingly on the strategic targets for a business development. In the work together with the clients we share our know-how and we can give a concrete proposals for what will be the most effective strategy, depending of the type of the business, the competitors and the previous planned targets. Thanks to all of this we can protect you from an uncalled-for expenses and optimize the budget for advertising.
The SEO optimization of the website took a vital place in the strategy of the promotion of dr.Kambov`s practice.
The structure of the webiste has been created in a way that will allow us to make easily changes in the future. In the time, while we was working on the project we changed the structure and the vision of the website three times, until we found the best design, which will be the most attractive for the visitors.
Following the information from the analyses about the behaviour of the visitors on the website, we managed to achieve excellent results with an well–planned advertising budget.
We created an online dental database, to engage in long-term part the patients and to increase not just their confidence in the service, but their loyalty, too. The online medical database allows everyone to check out the progress of his treatment, to plan the future screenings and dental procedures that folllow. We predicted the option the online databates to be not just personal, but also family. The family dental database successfully combined the effect of the new innovations ,increasing the motivation and the discipline of the patients.
Online videos are a succesful way for communication with the people that are interested in their health. The large number of video materials on varius topics allowed us to promote them regularity and to keep the high interest to the service.