To prove that you are the best
The result from the launching of the the new website was beyond the expectations – there was a significant increasing of the average duration of the visitors on the website and also a high percent of reducing of the dropped visitors from the website. We also got a feedback from the showroom that some of the clients had took an actiion after they visit the webiste of the company.
A preliminary analysis
The preliminary analysis showed us that one of reasons for the reduced clients feed and the low sales of “Kitchens Dialog” is the design of the website and the obscure slogans in the presenting of the company. This is why our job was not only limited to the re-design of the exciting website. We took a lot of time in creating the structure and the content, which will provoke the clients to make an action – making requests or directly to visit the showroom.
Our work on the web design and the structure of the website started with the selection of the most appropriate and the most impressive pictures we got from the client. The studio quality photos allowed us to show the kitchens and their elements in their full magnificence. Our previous experience in the promoting of products and services in the sector of the interior design gave us the confidence that we had presented the kitches in the most attractive and successful way.
A clean web design
We choice a clean web design of the website to stand out the beauty of the kitchens and to underlined the professionalism in their design and manufacturing. In the same time the design of the new website had to keep the coorporative indentity and the new structure and content had to avoid losing ranking in the Google organich results.
The huge amount of pictures, which the website contains and the high organic traffic hidded a risk from a problems with the loading speed. This was one of the reasons for the high dropping percent of the visitors on the previous website. This is why to took a lot of time on the image processing of the pictures – we had to reduce to minimum the loading time of the pages, without any negative effects on the pictures.
A different point of view
The leading point of view in our work is the principle that every client should get the best from our work. We do not use default templates, but our own, which do not have any restrictions in the design or the functionality. Thanks of the individual method of working and the extensive work we guarantee not only an attractive and catchy online presence, but also a miximum effectivity from our work.
For us the website is a tool for attracting more clients and sales, which has a pre-set target and life. Our experience showes us that the website effectivity or life is no more than 2 to 5 yeards. After this period it needs to be re-designed, because of the new technologies and the actions of the competitors.
The short period of time for advertising defined the main method for advertising of “Kitchens Dialog”. We relied on a tested and proven advertising campaigns and channels. Our experience helped us to made a precise planning of the expenses for advertising, without any negative suprises in the results.
Collecting of a systemtic information and requests via Internet and in the office, showed us where we have to make some corrections to increase as the time spend from the clients in the website, as also the number of visitors in the store.
The video, published on the website of the company, leaded to a very high interest among the visitors. The analisys of their behaviour showed us that the people that had watched the video material, spend a lot more time on the website or visit the showroom and make a request.
Hosting the website on our own data center, where we had a full control on the servers allowed us without any concerns to proceed from the old to the new configuration without stopping the working process of the company. For our work on the project it was very important to achieve a high loading speed.
Our experience in the planning and the creating of an advertising campaigns with a different budget s allowed us to developed a winning strategy that gave the necessary results immediately. The budget allowed us to provide a constantly advertising presence. Depending on the previous planning, the advertising was oriented as well a exlusive promotion, as also for a permanent campaigns.