You sell what you present
We created a video that presents to the clients the services and the products, which they can actually find in the showroom. It has to be accomplished at a very high level and to be as good as the professional videos for the kitchens. It main goal was to give a real perspective for the quality of the materials and the creation of the kitchens and to build trust. To reach the desired effect, we took a lot of time on the processing of the frames and the postproduction.
Dynamics with a lot of movement
The plot of the presentation didn`t suggests attractive presentaton, so we created a dynamics with a lot of movement of the camera. We also did an extra video mounting to clear out the frames and to adjsut the colours and the lighting.
The video, published on the website of the company, leaded to a very high interest among the visitors. The analisys of their behaviour showed us that the people that had watched the video material, spend a lot more time on the website or visit the showroom and make a request.
There are things you tell with words, you have to see them
One picture showes more than 1000 words and the good video shows more than 1000 pictures. This is exactly where the power of a multimedia marketing hides. The time when the most important thing for the internet presence were only the web-design and the content of the website is over. The influence of the video clips and the short movies is huge and when they are adapted to the marketing strategy and advertised in the right way this inevitably leads in attracting more clients.
We have the self-convidence that we know how to create video clips that not only will show your business in the best way, but also creates emotions and turn out your clients into fans of your product of service.
The short period of time for advertising defined the main method for advertising of “Kitchens Dialog”. We relied on a tested and proven advertising campaigns and channels. Our experience helped us to made a precise planning of the expenses for advertising, without any negative suprises in the results.
Collecting of a systemtic information and requests via Internet and in the office, showed us where we have to make some corrections to increase as the time spend from the clients in the website, as also the number of visitors in the store.
The result from the launching of the the new website was beyond the expectations – there was a significant increasing of the average duration of the visitors on the website and also a high percent of reducing of the dropped visitors from the website. We also got a feedback from the showroom that some of the clients had took an actiion after they visit the webiste of the company.
Hosting the website on our own data center, where we had a full control on the servers allowed us without any concerns to proceed from the old to the new configuration without stopping the working process of the company. For our work on the project it was very important to achieve a high loading speed.
Our experience in the planning and the creating of an advertising campaigns with a different budget s allowed us to developed a winning strategy that gave the necessary results immediately. The budget allowed us to provide a constantly advertising presence. Depending on the previous planning, the advertising was oriented as well a exlusive promotion, as also for a permanent campaigns.