To develop with the company
We chose a sample and clear web design for Black Market and put the focus on the clothes, sewed by the company. The web design had to combine the different colour schemes with the variety of pictures, without being obsessive.
The another feature for which we had to thought about was the option to add a large amount of information about the company, because not only the service wasn`t so popular, but the porfolio of Black Market was getting bigger and bigger. Moreover it had to be developed in an unison with the fast increasing portfolio. We provided the website with the feature for easily adding of video materials, iamges and the sketches of the clothes.
Interesting presenting of the service
We relied on a strategy that will attract the potential clients with an interesting representing of the service that will provoke them to view as many pages as they can. In order not to be boring the web design had to allowed fast loading and also to be adjusted for changes in the structure and for SEO optimization. To make sure that the information about the service is well arranged and visitors will find all they need, each of the pages had to show a specific product and moreover to throw light on the service that Black Market offers.
Pernament updating of the websites with articles for each styling required a strict images and files transfer. We created a system for file transfer, which made the working process easier and exclude the possibility for any errors.
A different point of view
The leading point of view in our work is the principle that every client should get the best from our work. We do not use default templates, but our own, which do not have any restrictions in the design or the functionality. Thanks of the individual method of working and the extensive work we guarantee not only an attractive and catchy online presence, but also a miximum effectivity from our work.
For us the website is a tool for attracting more clients and sales, which has a pre-set target and life. Our experience showes us that the website effectivity or life is no more than 2 to 5 yeards. After this period it needs to be re-designed, because of the new technologies and the actions of the competitors.
Step by step
The difference between this project and the others, on which we have been working was that the client came to us with a simple idea for a business with custom-made clothes. Together with Black Market we developed the conception for the service and its advertising - how to be presented, defining of the target groups and what should be the the price range of the products. After we succesfully imposed BlackMarket as a workshop for overall styling and professional making of custom clothes, we decided to offer an individual fashion line.
A network of friends
The good sequences of the publications and their layout were extremely important for the presenting of the work of Black Market in the social networks. Facebook is the main advertising and communication channel to attract the attention of one person. However, this is not enough. The precise analysis showed us that the Facebook itself wouldn`t provide the neccesary results, if it is not conencted to the website.
Promo video
The creation of the series of video materials were one of the most essential moments from the advertising of the service. They were the main tool in attracting more clients. The content on the website is not so important for the attractive presenting of a styling, than the good multimedia presence.
Find a channel
In the start of our work with Black Market in was clear that we will have a limited budget for advestising. In the same time there was almost no interest in the service, because of its specifications. This is why we focused on an advetising via the social networks and publishing of images and video materials.
Behind the scenes
To popularize and to imposed the new fashion line of DJ Marten, created together with Black Market, we filmed a series of video clips in which we focused on the original style of the clothes. After that we created a lot of fashionable videos with a small duration. Compared with the video materials, which advertise the services of Black Market, the aim of the second batch of videos was to give the visitor a positive emotions and a good mood.
Fast and easy
The SEO optimization of the website had a complementary role in the whole marketing strategy of BlackMarket.
Marten X Black Market
We relied on a fashionable and in the same way sample website with just a few text lines The website combines the multimedia materials and the product presence with the sales part of the website. The focus fell on the clothes, sewed from Black Market and the emotions that they provide.
Tought choice
We tested different advertising channels, which gave us a lot the information about the service, not only about the most valuable option for advertising of Black Market, but also for the client behaviour and etc.