A private fashion line
To popularize the new fashion line of BlackMarket with DJ Marten, we created a separeted website with a module for online shopping that combines the vision of the original website of BlackMarket and it is enough effective for the purpose of the current campaign.
We relied on a fashionable and in the same way sample website with just a few text lines. The website combines the multimedia materials and the product presence with the sales part of the website. The focus fell on the clothes, sewed from Black Market and the emotions that they provide. The website keeps growing with the adding of an attractive video materials and images.
A different point of view
The leading point of view in our work is the principle that every client should get the best from our work. We do not use default templates, but our own, which do not have any restrictions in the design or the functionality. Thanks of the individual method of working and the extensive work we guarantee not only an attractive and catchy online presence, but also a miximum effectivity from our work.
For us the website is a tool for attracting more clients and sales, which has a pre-set target and life. Our experience showes us that the website effectivity or life is no more than 2 to 5 yeards. After this period it needs to be re-designed, because of the new technologies and the actions of the competitors.
We choice a sample and clear web design for Black Market and put the focus on the clothes, sewed by the company. The web design had to combine the different colour schemes with the variety of pictures, without being obsessive.
The creation of the series of video materials were one of the most essential moments from the advertising of the service. They were the main tool in attracting more clients. The content on the website is not so important for the attractive presenting of a styling, than the good multimedia presence.
In the start of our work with Black Market in was clear that we will have a limited budget for advestising. In the same time there was almost no interest in the service, because of its specifications. This is why we focused on an advetising via the social networks and publishing of images and video materials.
To popularize and to imposed the new fashion line of DJ Marten, created together with Black Market, we filmed a series of video clips in which we focused on the original style of the clothes. After that we created a lot of fashionable videos with a small duration. Compared with the video materials, which advertise the services of Black Market, the aim of the second batch of videos was to give the visitor a positive emotions and a good mood.
The SEO optimization of the website had a complementary role in the whole marketing strategy of BlackMarket.