Introduceing your product to the people
The creating of the series of video materials were one of the most essential moments from the advertising of the service. They were the main tool in attracting more clients. The content on the website is not so important for the attractive presenting of a styling, than the good multimedia presence.
The content and the structure suffered some changes in the tme
To provide a regular publishing of the video materials with the necessary frequency we planned and filmed a huge number of video clips. Their topics and content had growth up in the time, with an unison with the differences with the challenges upfront of Black Market. The first video materials, was telling a first hand stories – the clients of the workshop helped us to present their point of view, showing their new styling. We published all of them in facebook and the shares among the fans of the facebook page helped us to get the initial clients feed.
Professionalism and an attention to the details
The second series of video materials popularize the service, showing the whole working process, focusing on the professionalism and the attention, just like Black Market works on every single project. The main challenge in these video clips was that we had to present one comparatively boring service, like sewing, in a attractive and interesting way.
There are things you tell with words, you have to see them
One picture showes more than 1000 words and the good video shows more than 1000 pictures. This is exactly where the power of a multimedia marketing hides. The time when the most important thing for the internet presence were only the web-design and the content of the website is over. The influence of the video clips and the short movies is huge and when they are adapted to the marketing strategy and advertised in the right way this inevitably leads in attracting more clients.
We have the self-convidence that we know how to create video clips that not only will show your business in the best way, but also creates emotions and turn out your clients into fans of your product of service.
Custom-made suit
The good looking suit always expressed more than you invest in it. Following this axiom, in Black Market we know what is the imporancy of this clothe of all of us. And you know that custom-made suits fits a lot better than these bought from the store.
Jeans, the garment that you must have in your wardrobe
If you have never imagine that you can have a custom-made jeans now is the time to change your opinion. Jeans are one of the clothes that you definitely must have in your wardrobe, so we decided to show how one pair of jeans is born.
A different style
You are wondering if we are able to handle with someting more casual, with all of the prom dress and suits arround ? This styling is here to answer you with "yes" to this question. We designed an unique sweatshirt for one of our clients.
Marten X Black Market Photo Session
When you are looking for your second skin you want to express yourself in the most original way and to show individualism and personal style. Black Market is the place, where you can find all that. To be yourself is the most important thing.
In the wonderland
This is exactly how our client was feeling during the photo session - wearing a dress for which she has always dreaming about and surrounded by the decor with a fantastic nuances in the National Museum of Natural History in Sofia, Bulgaria
Fashionable in a summer evening
To make a person feels confident and to look perfect, we rely on the personal attitude, to "get" in the soul of the client and to feel what he or she wants, because this is the way we can make his or her dreams true.
Official and daily clothes
You back home for 5 minutes and take off the suit, put on jeans, take off the tie, put the suit on again and no matter happenes, you can be a part of it. Thanks to us you will alwasys feel good and we will help you to find your own style.
If you are looking for an original personal styling
In Black Market you will find something unique and special for you. We again use our strongest weapons - our hard working and dedication - and we had transformed one modern beauty into a killing vintage princess. A perfect outfit for a daily routine and the night clubs.
The desire to look good
Not only you will leave Black Market dressed incredible well, we will make sure that you feel perfect just from the begining of the creating the idea of the model, through the taking of the measures and the samples, until we are sure that you will leave with a big smile.
Why Shaker Maker chose Black Market
What happens in Black Market is just the opposite of confection and store clothes. At the moment when you come here you start feeling that you are at home. You get a final product, which is on a very high world-class level, on a good price and with a great quality.
Step by step
The difference between this project and the others, on which we have been working was that the client came to us with a simple idea for a business with custom-made clothes. Together with Black Market we developed the conception for the service and its advertising - how to be presented, defining of the target groups and what should be the the price range of the products. After we succesfully imposed BlackMarket as a workshop for overall styling and professional making of custom clothes, we decided to offer an individual fashion line.
Starting a new brand
We choice a sample and clear web design for Black Market and put the focus on the clothes, sewed by the company. The web design had to combine the different colour schemes with the variety of pictures, without being obsessive.
A network of friends
The good sequences of the publications and their layout were extremely important for the presenting of the work of Black Market in the social networks. Facebook is the main advertising and communication channel to attract the attention of one person. However, this is not enough. The precise analysis showed us that the Facebook itself wouldn`t provide the neccesary results, if it is not conencted to the website.
Find a channel
In the start of our work with Black Market in was clear that we will have a limited budget for advestising. In the same time there was almost no interest in the service, because of its specifications. This is why we focused on an advetising via the social networks and publishing of images and video materials.
Behind the scenes
To popularize and to imposed the new fashion line of DJ Marten, created together with Black Market, we filmed a series of video clips in which we focused on the original style of the clothes. After that we created a lot of fashionable videos with a small duration. Compared with the video materials, which advertise the services of Black Market, the aim of the second batch of videos was to give the visitor a positive emotions and a good mood.
Fast and easy
The SEO optimization of the website had a complementary role in the whole marketing strategy of BlackMarket.
Marten X Black Market
We relied on a fashionable and in the same way sample website with just a few text lines The website combines the multimedia materials and the product presence with the sales part of the website. The focus fell on the clothes, sewed from Black Market and the emotions that they provide.
Tought choice
We tested different advertising channels, which gave us a lot the information about the service, not only about the most valuable option for advertising of Black Market, but also for the client behaviour and etc.