In the start of our work with Black Market we know that we will have a limited budget for advertising. In the same time there was almost no interest in the service, bacause of its specifications. This is why we focused on an advetising via the social networks and publishing images and video materials.
Connected with the structure of the website
We created an interesting design and presented the whole styling of the ordinary people in a fascinating way,using the opportunities for precise targeting in Facebook and focusing on the shares and the interest,
The advetising of Black Maket was connected with the structure of the website. It was from a vital importance to present the service, following the interest of the people and to keep the attention of the potential clients.
Created to provide sales
We can advice you about the conception of your website for a better online presence, which not only will get the attention of your potential clients but will provoke them to start searching more and more about your business and services you offer and transform from potential to real clients.
Based on our experience in the creating of a different types of advertising campaigns, we can decide which advertising channels and types of ads will be the most appropriate and most effective for your business and what will be the minimum budget for reaching the planned targets.
We choice a sample and clear web design for Black Market and put the focus on the clothes, sewed by the company. The web design had to combine the different colour schemes with the variety of pictures, without being obsessive.
The creation of the series of video materials were one of the most essential moments from the advertising of the service. They were the main tool in attracting more clients. The content on the website is not so important for the attractive presenting of a styling, than the good multimedia presence.
To popularize and to imposed the new fashion line of DJ Marten, created together with Black Market, we filmed a series of video clips in which we focused on the original style of the clothes. After that we created a lot of fashionable videos with a small duration. Compared with the video materials, which advertise the services of Black Market, the aim of the second batch of videos was to give the visitor a positive emotions and a good mood.
The SEO optimization of the website had a complementary role in the whole marketing strategy of BlackMarket.
We relied on a fashionable and in the same way sample website with just a few text lines The website combines the multimedia materials and the product presence with the sales part of the website. The focus fell on the clothes, sewed from Black Market and the emotions that they provide.