The optimization of the website was our main responsibility in the advertising of Acherno as a leader in the interior design. Firstly our efforts were oriented in increasing the rating of the website and the ranking in the organic search results in Google.
Permanent high positions in ranking
Later we had to defend the leardship position of the company on a several keywords, permanently hold on the leading places in the organic results. The permanent optimization, not only on the main keywords, but also on the keywords linked with the content was not a piece of cake. We had to provide quality content all over the time and to create a succcesful link building strategy.
The optimization in a wide range of keywords gave us the opportunity to reach large auditory, with lower budget, than if we had decided to use only online advertising.
Good long-term SEO results
The SEO optimization of one website is a vital part of its good ranking in the search engines. We know how to provide a stable presence on the first places in the search engines for your website. We can prepare the content in a way that will increase the ranking and the presence on the first page of Google. Because of the fact that we are always trying to give to our clients only the best, we calculate the overall price about the on-page and off-page SEO optimziation of the website, the creating of a network of a relavant backlinks (linkbuilding) or a combination from the two of them.
The whole conception for the digital marketing strategy of Acherno was built on the idea to be in a long term plan. It had to be enought flexible and effective for a start – up workshop, but also to be appropriate for a serious company, leader in the sector of the interior design services.
We prediced the option to change the structure and the content of the web site easily and frequently. We decided that we should make changes depending on the behavior and the reactions of the clients, because of the lack of information and the low popularity of the service.
All of the programs and applications are integrated in a way to achieve full optimization of the working processes, the file transter and the client`s servicing. The process of developing and integrating the system "Digital Asset Managment", the perodical synchronization and the back up of information, guarantee reliability and reduces to minimum the option of any wrong comands in the system.
We decided to rely on a stretegy for a massive advertising campaign, which will attract more potential customers. The relatively high price for a customer conversion and the specific customer behavior in acquiring the service – once a time, determined the need to focus on the high effective advertising channels and slogans.
One of the main rules in our work is that only the precise targeting is the successful way for making right decisions.
One of the videos that we created provoked a quite of interest and after the advertising campaign was done it had reached a lot of potential costumers and was watched from over 400 people. Another video material, which we made for 'Acherno' has been already seen from over 15 000 people.