To combine everyting in one
One of the main rules in our work is that only the precise targeting is be the successful way for making right decisions. That is why we are focusing on the methodology for analizing the information from a different channels – web site, advertising channels and Facebook page, so we can make a better prediction on what will be the most valuable way to be used to improve your business. We make a customer research of the transformation of your clients from potential to real. This gives us the confidence that we are making the righ decisions for the choice of an advertising channel.
In the beginning of our work on the advertising of the business of Acherno the analyses was very intensive. In the maintime we decided to change the method of analising from daily to monthy. The gained results from the researches gave us the advantage to predict the results of the advertising campaigns and the reactions among the potential clients. The excellent know-how of the features of the market, combined with the basis for comparison, guarantee us the high efficiency from the design and the structure of the web site and the advertising campaigns.
We evaluate everything
Even in the early begging of the planning we make a valuation of the popularity as of the product or the service as also of the competitors. This primary analysis help us to choice the most useful advertising channels for your target groups that will convert sales and leads with a minimum budget. But this is not all. In the course of our work we periodically create analyzes for evaluating of the campaigns, the client behaviour, which give us the information where we have to make some corrections.
Unlike the standart advertising channels – the print advertising, radio and TV and direct advertising – the online advertising campagns everything can be evaluated and we can get an accurate information about every move.
The whole conception for the digital marketing strategy of Acherno was built on the idea to be in a long term plan. It had to be enought flexible and effective for a start – up workshop, but also to be appropriate for a serious company, leader in the sector of the interior design services.
We prediced the option to change the structure and the content of the web site easily and frequently. We decided that we should make changes depending on the behavior and the reactions of the clients, because of the lack of information and the low popularity of the service.
All of the programs and applications are integrated in a way to achieve full optimization of the working processes, the file transter and the client`s servicing. The process of developing and integrating the system "Digital Asset Managment", the perodical synchronization and the back up of information, guarantee reliability and reduces to minimum the option of any wrong comands in the system.
We decided to rely on a stretegy for a massive advertising campaign, which will attract more potential customers. The relatively high price for a customer conversion and the specific customer behavior in acquiring the service – once a time, determined the need to focus on the high effective advertising channels and slogans.
One of the videos that we created provoked a quite of interest and after the advertising campaign was done it had reached a lot of potential costumers and was watched from over 400 people. Another video material, which we made for 'Acherno' has been already seen from over 15 000 people.