Serious advertising presence
We decided to rely on a stretegy for a massive advertising campaign, which will attract more potential customers.The relatively high price for a customer conversion and the specific customer behavior of acquiring the service – once a time, determined the need to focus on the high effective advertising channels and slogans.
A combinative working method
The analysis showed us that the peak of the efficiency can be reached with combinative methods for advertising – we took the advantage of the opportunies that Google, Facebook, PR articles and SEO optimization give us. The effeciency of each advertising campaign showed us that we should made some changes and improvements on the web design and the website at all, to answer better to the client`s expectations and queries. In the first stage of our work on the project we analized and optimizated the advertising methods looking for better perfomance. We soon discovered that there were some dependencies that made the effect of the ads completely predictable. That allowed us to maintain the traffic to develop the business from seasonable to year-round.
Created to provide sales
We can advice you about the conception of your website for a better online presence, which not only will get the attention of your potential clients but will provoke them to start searching more and more about your business and services you offer and transform from potential to real clients.
Based on our experience in the creating of a different types of advertising campaigns, we can decide which advertising channels and types of ads will be the most appropriate and most effective for your business and what will be the minimum budget for reaching the planned targets.
The whole conception for the digital marketing strategy of Acherno was built on the idea to be in a long term plan. It had to be enought flexible and effective for a start – up workshop, but also to be appropriate for a serious company, leader in the sector of the interior design services.
We prediced the option to change the structure and the content of the web site easily and frequently. We decided that we should make changes depending on the behavior and the reactions of the clients, because of the lack of information and the low popularity of the service.
All of the programs and applications are integrated in a way to achieve full optimization of the working processes, the file transter and the client`s servicing. The process of developing and integrating the system "Digital Asset Managment", the perodical synchronization and the back up of information, guarantee reliability and reduces to minimum the option of any wrong comands in the system.
One of the main rules in our work is that only the precise targeting is the successful way for making right decisions.
One of the videos that we created provoked a quite of interest and after the advertising campaign was done it had reached a lot of potential costumers and was watched from over 400 people. Another video material, which we made for 'Acherno' has been already seen from over 15 000 people.