We started from the bottom
Our work on the project started with the creating of a busienss plan and defining the main goals and the target groups, planning of the marketing strategy and thinking about how to attract clients that will order custom-made clothes. We created a whole conception for making the service more well-know and preferred option for the choice of a quality clothing and a personal styling.
We presented a brand new service on the market
The leading marketing method in our work was that the products and the services had to te presented in a very innovative and creative way. We managed to provoked the interest and to create a strong desire in the potential clients to order the service. We managed to achieved this with a well selected visual material and content. The attractive images rounded out the effect of the content, gave more information about the essence of the service and its competitive advantages – professional work, high quality of the materials, unique models and an optimal ratio between price and quality.
To create a good reputation
We focused on the social presence of the company, which created a reputation of a high quality and unique clothes. We worked with a small advertising budget and combined different channels, until we found the best combination, which can give a maximum result on a low-budget campaigns.
To show the professionalism in your work
We showed the professionalism in the creating of the clothes with two series of video materials – the first one with the points of view of the clients and the second one that presents the method of sewing of the clothes. With the increasing number of clients we got the opportinuty for expanding of the services of the website of Blackmarket to a new business niche, so we added an online store to the already finished collection of modern clothes.
To present a brand new service on the market
In a result of our work on the project, the services that Black Market offers even atracted the attention of some famous celebrities, which are now their regular clients. We managed to imposed a new service, with an alsmost initial lack of interest. We created a well-know brand with a stable market presence and clients feed.
To reach even bigger success we performed all of the services from our portfolio in the development of Black Market. We created a website, after that we continued with a SEO optimization and an online advertising and created series of video materials, which we are currently using in the website.blackmarket.bg
We choice a sample and clear web design for Black Market and put the focus on the clothes, sewed by the company. The web design had to combine the different colour schemes with the variety of pictures, without being obsessive.
The creation of the series of video materials were one of the most essential moments from the advertising of the service. They were the main tool in attracting more clients. The content on the website is not so important for the attractive presenting of a styling, than the good multimedia presence.
In the start of our work with Black Market in was clear that we will have a limited budget for advestising. In the same time there was almost no interest in the service, because of its specifications. This is why we focused on an advetising via the social networks and publishing of images and video materials.
To popularize and to imposed the new fashion line of DJ Marten, created together with Black Market, we filmed a series of video clips in which we focused on the original style of the clothes. After that we created a lot of fashionable videos with a small duration. Compared with the video materials, which advertise the services of Black Market, the aim of the second batch of videos was to give the visitor a positive emotions and a good mood.
The SEO optimization of the website had a complementary role in the whole marketing strategy of BlackMarket.
We relied on a fashionable and in the same way sample website with just a few text lines The website combines the multimedia materials and the product presence with the sales part of the website. The focus fell on the clothes, sewed from Black Market and the emotions that they provide.