Get to the people that are looking for you
The short period of time for advertising defined the main method of advertising of “Kitchens Dialog”. We relied on a tested and proven advertising campaigns and channels. Our experience helped us to made a precise planning of the expenses for advertising, without any negative suprises in the results.
A preliminary analysis
The previous analysis showed us that the company is well positioned over the Internet. From the other hand there was a high interest to the products. Some wrong steps in the online presenting of the brand had caused a serious dropping in the sales.
The structure is the most important thing
The first step in the developing of the marketing strategy was to arrange and structure the existing information and to present it in the most interesting and valuable for the potential clients way. That was the most serious challenge in the developing of the project – to organized the huge amount of images and content and to come up with interesting and winning slogans.
To learn from the mistakes
The project was interesting, because we had to applied a fast anti-crisis marketing plan. We had to present in the best light, the situated in Plovid company for custom kitchens - “Dialog”, and in a short period of time to turn over the negative tendency of the sales into a upward trend.
Things that work
During our longstanding work on different types of marketing projects we have gained a big experience in appraising the effectivity of a variable activities and channels, dependingly on the strategic targets for a business development. In the work together with the clients we share our know-how and we can give a concrete proposals for what will be the most effective strategy, depending of the type of the business, the competitors and the previous planned targets. Thanks to all of this we can protect you from an uncalled-for expenses and optimize the budget for advertising.
Collecting of a systemtic information and requests via Internet and in the office, showed us where we have to make some corrections to increase as the time spend from the clients in the website, as also the number of visitors in the store.
The result from the launching of the the new website was beyond the expectations – there was a significant increasing of the average duration of the visitors on the website and also a high percent of reducing of the dropped visitors from the website. We also got a feedback from the showroom that some of the clients had took an actiion after they visit the webiste of the company.
The video, published on the website of the company, leaded to a very high interest among the visitors. The analisys of their behaviour showed us that the people that had watched the video material, spend a lot more time on the website or visit the showroom and make a request.
Hosting the website on our own data center, where we had a full control on the servers allowed us without any concerns to proceed from the old to the new configuration without stopping the working process of the company. For our work on the project it was very important to achieve a high loading speed.
Our experience in the planning and the creating of an advertising campaigns with a different budget s allowed us to developed a winning strategy that gave the necessary results immediately. The budget allowed us to provide a constantly advertising presence. Depending on the previous planning, the advertising was oriented as well a exlusive promotion, as also for a permanent campaigns.