To act fast
We started our work on the project with a defining of the strong and weak sides of the existing website of “Kitchens Dialog” and the online presence at all. We had an information about the current market situation of the company after the compairing analysis, which helped us to get a valuable information about the behaviour of the potential clients. This information was in the basis for the developing of the new software and a starting point in appraising the progress on the targets.
Collecting of a systemtic information and requests via Internet and in the office, showed us where we have to make some corrections to increase as the time spend from the clients in the website, as also the number of visitors in the store. Following this tendency the number of real clients also increased.
We evaluate everything
Even in the early begging of the planning we make a valuation of the popularity as of the product or the service as also of the competitors. This primary analysis help us to choice the most useful advertising channels for your target groups that will convert sales and leads with a minimum budget. But this is not all. In the course of our work we periodically create analyzes for evaluating of the campaigns, the client behaviour, which give us the information where we have to make some corrections.
Unlike the standart advertising channels – the print advertising, radio and TV and direct advertising – the online advertising campagns everything can be evaluated and we can get an accurate information about every move.
The short period of time for advertising defined the main method for advertising of “Kitchens Dialog”. We relied on a tested and proven advertising campaigns and channels. Our experience helped us to made a precise planning of the expenses for advertising, without any negative suprises in the results.
The result from the launching of the the new website was beyond the expectations – there was a significant increasing of the average duration of the visitors on the website and also a high percent of reducing of the dropped visitors from the website. We also got a feedback from the showroom that some of the clients had took an actiion after they visit the webiste of the company.
The video, published on the website of the company, leaded to a very high interest among the visitors. The analisys of their behaviour showed us that the people that had watched the video material, spend a lot more time on the website or visit the showroom and make a request.
Hosting the website on our own data center, where we had a full control on the servers allowed us without any concerns to proceed from the old to the new configuration without stopping the working process of the company. For our work on the project it was very important to achieve a high loading speed.
Our experience in the planning and the creating of an advertising campaigns with a different budget s allowed us to developed a winning strategy that gave the necessary results immediately. The budget allowed us to provide a constantly advertising presence. Depending on the previous planning, the advertising was oriented as well a exlusive promotion, as also for a permanent campaigns.