The permanent and hard working creates a marvels
Facebook is the main advertising and communication channel in attracting the attention of the people. However, this is not enough. The precise analysis showed us that the Facebook itself wouldn`t provide the neccesary results, if it is not conencted to the website.
The good sequences of the publications and their layout were extremely important for the presenting of the work of Black Market in the social networks. We started publishing and rotating pictures of official suits with casual clothes, to keep the interest among the Facebook fans and in the same time to show the variety of the portfolio.
The video materials that we filmed, were very good received and reached a large audience of potential clients. They had two main goals – to create a confidence in the professionalism of the work of Blackmarket and to show how they create an overall styling to their clients, which is a lot more that only the sewing of the garment itself.
We choice a sample and clear web design for Black Market and put the focus on the clothes, sewed by the company. The web design had to combine the different colour schemes with the variety of pictures, without being obsessive.
The creation of the series of video materials were one of the most essential moments from the advertising of the service. They were the main tool in attracting more clients. The content on the website is not so important for the attractive presenting of a styling, than the good multimedia presence.
In the start of our work with Black Market in was clear that we will have a limited budget for advestising. In the same time there was almost no interest in the service, because of its specifications. This is why we focused on an advetising via the social networks and publishing of images and video materials.
To popularize and to imposed the new fashion line of DJ Marten, created together with Black Market, we filmed a series of video clips in which we focused on the original style of the clothes. After that we created a lot of fashionable videos with a small duration. Compared with the video materials, which advertise the services of Black Market, the aim of the second batch of videos was to give the visitor a positive emotions and a good mood.
The SEO optimization of the website had a complementary role in the whole marketing strategy of BlackMarket.
We relied on a fashionable and in the same way sample website with just a few text lines The website combines the multimedia materials and the product presence with the sales part of the website. The focus fell on the clothes, sewed from Black Market and the emotions that they provide.