The permanent and hard working creates a marvels
Facebook is the main advertising and communication channel in attracting the attention of the people. However, this is not enough. The precise analysis showed us that the Facebook itself wouldn`t provide the neccesary results, if it is not conencted to the website.
The good sequences of the publications and their layout were extremely important for the presenting of the work of Black Market in the social networks. We started publishing and rotating pictures of official suits with casual clothes, to keep the interest among the Facebook fans and in the same time to show the variety of the portfolio.
The video materials that we filmed, were very good received and reached a large audience of potential clients. They had two main goals – to create a confidence in the professionalism of the work of Blackmarket and to show how they create an overall styling to their clients, which is a lot more that only the sewing of the garment itself.
An excellent channel for advertising
In our work we are trying to build a full strategy about the information that will be presented to the audience to engage their interest and interaction (likeing, commenting, sharing and etc.) This strategy includes marking of the valuable and interested topics, the type of the publications (text, picture or a video) and a plan for their publishing. We have an experience in the developing of big range of unconventional applications, contests and games. They are always well targeted and with a concrete purpose, based on the overall conception for the presence in the social networks.
Step by step
The difference between this project and the others, on which we have been working was that the client came to us with a simple idea for a business with custom-made clothes. Together with Black Market we developed the conception for the service and its advertising - how to be presented, defining of the target groups and what should be the the price range of the products. After we succesfully imposed BlackMarket as a workshop for overall styling and professional making of custom clothes, we decided to offer an individual fashion line.
Starting a new brand
We choice a sample and clear web design for Black Market and put the focus on the clothes, sewed by the company. The web design had to combine the different colour schemes with the variety of pictures, without being obsessive.
Promo video
The creation of the series of video materials were one of the most essential moments from the advertising of the service. They were the main tool in attracting more clients. The content on the website is not so important for the attractive presenting of a styling, than the good multimedia presence.
Find a channel
In the start of our work with Black Market in was clear that we will have a limited budget for advestising. In the same time there was almost no interest in the service, because of its specifications. This is why we focused on an advetising via the social networks and publishing of images and video materials.
Behind the scenes
To popularize and to imposed the new fashion line of DJ Marten, created together with Black Market, we filmed a series of video clips in which we focused on the original style of the clothes. After that we created a lot of fashionable videos with a small duration. Compared with the video materials, which advertise the services of Black Market, the aim of the second batch of videos was to give the visitor a positive emotions and a good mood.
Fast and easy
The SEO optimization of the website had a complementary role in the whole marketing strategy of BlackMarket.
Marten X Black Market
We relied on a fashionable and in the same way sample website with just a few text lines The website combines the multimedia materials and the product presence with the sales part of the website. The focus fell on the clothes, sewed from Black Market and the emotions that they provide.
Tought choice
We tested different advertising channels, which gave us a lot the information about the service, not only about the most valuable option for advertising of Black Market, but also for the client behaviour and etc.