Focusing on one advertising channel
The analyzes were one of the most important part of the whole working process on Black Market. Because of the low budget, we had to focus on just one advertising channel and to be sure that this is the most effective one. We tested different advertising channels, which gave us a lot the information about the service, not only about the most valuable option for advertising of Black Market, but also for the client behaviour and etc.
As like as the other projects, it was from an extremely importance to be able to appraise the information we had gained, dependable of the effective of each of the channels. Our extensive experience in creating advertising campaigns allowed us to be prepared and to be able to know what to expect and when to perform changes, if the resuls do not math with the previously planning of the project.
We evaluate everything
Even in the early begging of the planning we make a valuation of the popularity as of the product or the service as also of the competitors. This primary analysis help us to choice the most useful advertising channels for your target groups that will convert sales and leads with a minimum budget. But this is not all. In the course of our work we periodically create analyzes for evaluating of the campaigns, the client behaviour, which give us the information where we have to make some corrections.
Unlike the standart advertising channels – the print advertising, radio and TV and direct advertising – the online advertising campagns everything can be evaluated and we can get an accurate information about every move.
We choice a sample and clear web design for Black Market and put the focus on the clothes, sewed by the company. The web design had to combine the different colour schemes with the variety of pictures, without being obsessive.
The creation of the series of video materials were one of the most essential moments from the advertising of the service. They were the main tool in attracting more clients. The content on the website is not so important for the attractive presenting of a styling, than the good multimedia presence.
In the start of our work with Black Market in was clear that we will have a limited budget for advestising. In the same time there was almost no interest in the service, because of its specifications. This is why we focused on an advetising via the social networks and publishing of images and video materials.
To popularize and to imposed the new fashion line of DJ Marten, created together with Black Market, we filmed a series of video clips in which we focused on the original style of the clothes. After that we created a lot of fashionable videos with a small duration. Compared with the video materials, which advertise the services of Black Market, the aim of the second batch of videos was to give the visitor a positive emotions and a good mood.
The SEO optimization of the website had a complementary role in the whole marketing strategy of BlackMarket.
We relied on a fashionable and in the same way sample website with just a few text lines The website combines the multimedia materials and the product presence with the sales part of the website. The focus fell on the clothes, sewed from Black Market and the emotions that they provide.