Good things takes time
The working process of creating the multimedia materials was developed in two several ways – the part of our work was in the image processing, oriented for publishing on the web site, on the Facebook page and on the blog and on the second part of our work was oriented to the aranging, recording, editing and advertising of a niche related video.
We decided to relied on the video materials as the best way to present the advantages and the benefits of the precise interior design in interesing and fascinating way. Thanks to the video materials we successfully showed the professional work of Acherno. We created a video that represent the whole process, starting from the first contact with the client, through the creating of the interior project and the realization of the product, paying attention to every detail. Creating of video materials took 9 months – the exact duration of the creation of the interior design project that we decided to represent. We were filiming each one of the different stages of of the project, while they were working, and we managed to present the whole and in some ways boring and dusty, process of plastering and tiling in an attractive way.
We reached over 60 000 people
Our efforts had paid off with a quite impressive results. The video successfully show the comprehensive work on one interior design project and the fact that behind the service there is a lot more than only the 3D visualization of one good idea. The visualization, on the other hand, guarantee that the interior design project will be created as it was accepted from the client and thre will be no difeerences among the 3D visualization.
After the end of the advertising campaign, the video material has been seen to an extremely huge amount of people and it was watched from over 40 000 people. The another video, which we created for Acherno, in a short time was also watched from more than 15 000 people.
The regular analisys on our side convinced us that the video materials are the best way to convert the clients from potenetial to real.
There are things you tell with words, you have to see them
One picture showes more than 1000 words and the good video shows more than 1000 pictures. This is exactly where the power of a multimedia marketing hides. The time when the most important thing for the internet presence were only the web-design and the content of the website is over. The influence of the video clips and the short movies is huge and when they are adapted to the marketing strategy and advertised in the right way this inevitably leads in attracting more clients.
We have the self-convidence that we know how to create video clips that not only will show your business in the best way, but also creates emotions and turn out your clients into fans of your product of service.
The whole conception for the digital marketing strategy of Acherno was built on the idea to be in a long term plan. It had to be enought flexible and effective for a start – up workshop, but also to be appropriate for a serious company, leader in the sector of the interior design services.
We prediced the option to change the structure and the content of the web site easily and frequently. We decided that we should make changes depending on the behavior and the reactions of the clients, because of the lack of information and the low popularity of the service.
All of the programs and applications are integrated in a way to achieve full optimization of the working processes, the file transter and the client`s servicing. The process of developing and integrating the system "Digital Asset Managment", the perodical synchronization and the back up of information, guarantee reliability and reduces to minimum the option of any wrong comands in the system.
We decided to rely on a stretegy for a massive advertising campaign, which will attract more potential customers. The relatively high price for a customer conversion and the specific customer behavior in acquiring the service – once a time, determined the need to focus on the high effective advertising channels and slogans.
One of the main rules in our work is that only the precise targeting is the successful way for making right decisions.